About Barber Automotive Group

The Barber Automotive Group consists of Barber Ford, Incorporated December 1960, Barber Recreational vehicles created July 23, 1973, Barber Volkswagen purchased in 1995, and Barber Subaru acquired in 2000. Our full service operations include sales, service, parts, and body shop facilities.

We understand that our success depends on the personal relationships that we build with our customers. Our "Mission" is to exceed all customer expectations while establishing ourselves as the leader in automobile sales and service. The Factories we represent have recognized this focus on customer satisfaction. We are a seven (7)-time recipient of Ford Motor Companies highest Award for customer satisfaction, the President's Award. Barber Volkswagen was the first Volkswagen Store in Santa Barbara and Ventura County to become level 2 Brand Standards Certified and received Volkswagen's Highest Honor, the Wolfsburg Award in 2003. Barber Subaru has been designated a "Stellar Performer" by Subaru of America for excellence in Customer Satisfaction.